Native Deodorant is a well-known brand in the personal care industry, known for its natural and aluminum-free products. Its popularity has grown exponentially in recent years, making it a formidable player in the deodorant market.

However, many people are curious about the ownership of this brand and its future trajectory. Who owns Native Deodorant and what are their plans for the brand?

In this article, we will explore the origins of Native Deodorant, including its inception and growth over the years. We will also delve into the recent acquisition of the brand by Procter & Gamble, a multinational consumer goods corporation.

Finally, we will examine the future of Native Deodorant under P&G’s ownership and what this means for the brand’s loyal customers. Through this exploration, we hope to provide a comprehensive understanding of who owns Native Deodorant and what their plans for the brand entail.

The Origins of Native Deodorant

The origins of Native Deodorant can be traced back to the year 2015, when Moiz Ali founded the company with a mission to provide consumers with a natural and effective alternative to traditional deodorants.

Ali realized that many people were looking for an option that didn’t contain harmful chemicals and synthetic fragrances, so he set out to create a product that could meet these needs.

Native Deodorant is made with natural ingredients such as coconut oil, shea butter, and baking soda, which work together to neutralize odor and keep users feeling fresh.

The company has since gained a loyal following, as consumers have embraced the idea of using a deodorant that is both effective and safe for their bodies.

The Acquisition by Procter & Gamble

The acquisition of Native by Procter & Gamble has significant implications for the brand. It represents a major shift in ownership and could potentially impact Native’s customers and the company’s production and distribution strategies.

It remains to be seen how the acquisition will play out, but it is likely to have ripple effects throughout the natural deodorant industry and beyond.

What it Means for the Brand

Implications for the brand are significant due to the acquisition of Native Deodorant by Procter & Gamble, as the company has the ability to leverage its vast resources and distribution channels to expand the product’s reach and increase market share.

However, this could also mean changes in the brand’s marketing strategies and potentially compromise the authenticity that made the brand appealing to consumers in the first place.

The acquisition could also lead to increased brand recognition, but at the cost of losing its niche appeal.

It remains to be seen how Procter & Gamble will navigate these challenges and maintain the brand’s core values while capitalizing on its acquisition.

Consumers are likely to continue to demand all-natural, environmentally-friendly products, and Procter & Gamble will need to ensure that the brand remains in line with these values while also reaching a broader audience.

Impact on Native’s Customers

With the acquisition of Native Deodorant, customers may experience changes in product availability, pricing, and packaging, as Procter & Gamble expands distribution and potentially alters the product to appeal to a wider audience.

This could have an impact on customer satisfaction, as some loyal Native customers may not appreciate changes to their beloved product. However, it is important to note that Procter & Gamble has a strong track record in the personal care industry and may bring additional resources and expertise to the brand.

Additionally, increased market competition may result in more options for consumers looking for natural and eco-friendly deodorant options.

Overall, it remains to be seen how the acquisition will impact Native’s customers, but it is likely to bring both benefits and challenges.

Changes in Production and Distribution

One potential impact of the acquisition is the potential changes in production and distribution that Procter & Gamble may implement to increase efficiency and reach a wider audience for the eco-friendly deodorant market.

With Procter & Gamble’s vast resources, there is potential for improved sustainability efforts in the production process, such as utilizing renewable energy sources and reducing waste.

Additionally, Procter & Gamble’s expertise in supply chain optimization could lead to more efficient distribution methods, making Native’s products more widely available to consumers.

While these changes may improve the accessibility and sustainability of Native’s products, it remains to be seen how they will impact the company’s loyal customer base and their perceptions of the brand’s authenticity.

The Future of Native Deodorant

The acquisition of Native Deodorant by Procter & Gamble has opened up new avenues for growth and expansion for the brand.

As the demand for natural and organic products continues to rise, Native Deodorant has the potential to penetrate new markets and reach a wider audience.

However, it is essential for the brand to maintain its ethos and values, which have been key to its success, in order to maintain customer loyalty and trust.

Potential for Growth and Expansion

Expanding the distribution network and increasing brand awareness through targeted marketing campaigns can potentially fuel the growth of Native Deodorant.

As a relatively new player in the personal care market, Native Deodorant has the potential to tap into a larger consumer base by forging potential partnerships with retailers and expanding its international presence.

With a growing consumer demand for natural and organic products, Native Deodorant’s unique selling proposition of being aluminum-free and cruelty-free can further strengthen its market position.

The company can leverage social media marketing and influencer partnerships to reach a wider audience and build brand loyalty.

By focusing on product innovation and maintaining a strong commitment to sustainability, Native Deodorant can sustain its growth momentum and establish itself as a leader in the natural personal care market.

Maintaining the Brand’s Ethos and Values

Sustaining Native Deodorant’s ethical standards and principles is vital for maintaining its market position within the natural personal care industry. The brand’s identity is strongly tied to its commitment to using all-natural ingredients and avoiding harmful chemicals.

This ethos has resonated with consumers who are increasingly aware of the potential negative effects of synthetic ingredients. Maintaining this commitment to ethical sourcing is crucial for Native Deodorant to continue to appeal to its target audience and maintain its market position.

As the brand expands and grows, it will be essential to ensure that its suppliers uphold the same ethical standards and principles. As consumers become more conscious of the impact of their purchases on the environment and communities, brands that prioritize sustainability and social responsibility will continue to gain traction.

Native Deodorant’s commitment to ethical sourcing positions it well for long-term success in the natural personal care industry.

Maintaining Customer Loyalty and Trust

Maintaining customer loyalty and trust through consistent adherence to ethical standards and transparent communication is crucial for ensuring continued success in the natural personal care industry.

Building strong relationships with customers is essential in achieving this goal, as it leads to increased customer satisfaction and loyalty.

Native Deodorant has achieved this by providing high-quality, natural products that align with their brand values, while also engaging with customers through social media and other channels to foster a sense of community.

By prioritizing customer needs and consistently delivering on their promises, Native Deodorant has built a loyal customer base that trusts and supports their brand.

As the natural personal care industry continues to grow, maintaining this level of customer trust and satisfaction will be crucial for Native Deodorant’s continued success.


Native Deodorant was founded by Moiz Ali in 2015 with a mission to create an all-natural deodorant that was effective and free of harmful ingredients. The company quickly gained popularity, garnering a loyal following of customers who appreciated the product’s natural and cruelty-free ingredients.

In 2017, Native Deodorant was acquired by Procter & Gamble, a multinational consumer goods corporation. The acquisition provided Native Deodorant with the resources and distribution channels necessary to expand their reach and continue to produce high-quality natural deodorants.

Since the acquisition, Native Deodorant has continued to thrive, maintaining their commitment to creating natural, effective, and safe products. They have expanded their product line to include body washes, soaps, and toothpaste, all made with natural and cruelty-free ingredients. Additionally, they have increased their retail presence, making their products more widely available to consumers.

In conclusion, the acquisition of Native Deodorant by Procter & Gamble has allowed the company to continue its mission of producing natural and effective deodorants while also expanding its reach. The company’s commitment to creating safe and cruelty-free products has remained steadfast, and the acquisition has provided them with the resources necessary to continue producing high-quality products. As the demand for natural and safe personal care products continues to grow, Native Deodorant is well-positioned to meet the needs of consumers and continue to thrive in the industry.