What makeup companies are cruelty-free, anyway? If you’re now delving into the cruelty-free space, knowing which businesses don’t support cruel practices is a must!

What Makeup Companies Are Cruelty-Free?

The following list contains all of the companies that do not test on animals and have been reviewed by beauty bloggers. Its purpose is to encourage you to shop for products without harming any animals, no matter what type of product you want, where you are, or how much money you have.

Keep reading to learn more about what makeup companies are cruelty-free now.

Cruelty-Free High-End Makeup Brands

Consider one of these high-end, vegan makeup companies if you want to pamper yourself or someone close to you. These businesses show that beauty products don’t have to be expensive, nor do they have to commit to using animal ingredients in their finished goods.

You can be stylish and ethical without breaking the bank. Just because a product is vegan or cruelty-free doesn’t make it any less luxurious.

Animal testing is cruel and inhumane, yet some popular high-end makeup companies still resort to this outdated practice. Keep the following cruelty-free high-end makeup brands in mind as you’re shopping online:


After launching in the UK in 2017, made a commitment to only sell cruelty-free make-up.

Check Amazon for Glossier products now.

Milk Makeup

All Milk Makeup products are vegan and have never been tested on animals. These products also don’t sell in countries where animal testing is required by law.

Check Amazon for Milk Makeup products now.


The brand is well-known for lending its passionate support to important issues and, as anticipated, the company does not test on animals, ensuring that everything from their lipstick to liquid liners is completely cruelty-free.

Check Amazon for Illamasqua products now.

Fenty Beauty

Fenty Beauty by Rihanna was created with the goal of including all women in mind. With an unrivaled range of hues and tones for every skin tone, it’s a must-have.

Check Amazon for Fenty Beauty products now.

Anastasia Beverly Hills

We can trust that this brand is cruelty-free. They never test their products or ingredients on animals, and they make sure their suppliers don’t either.

Check Amazon for Anastasia Beverly Hills products now.

Best Cruelty-Free Makeup Brands

Is there a place for cruelty-free makeup brands in today’s world of high fashion and cosmetics? Certainly; shocked consumers are more aware of terrible animal testing allegations than ever before, and they want cruelty-free cosmetics labels.

e.l.f. Cosmetics

e.l.f. Cosmetics stands for “eyes.lips.face.” The brand’s best-selling animal-free cosmetics include the Liquid Matte Lipstick, Contour Palette, Baked Highlighter, and pigmented lipsticks.

Check Amazon for e.l.f. Cosmetics products now.

Herbivore Botanicals

Herbivore Botanicals was founded by a committed couple who want to design kind beauty products that don’t include any extra or unnecessary ingredients. Every ingredient in Herbivore’s products plays an important role in the company’s vision.

Check Amazon for Herbivore Botanicals products now.

Rare Beauty (by Selena Gomez)

The Rare Beauty cruelty-free beauty brand by Selena Gomez has a fantastic view with its stunning vegan cosmetics line. Liners, carmine powder, foundation, lip soufflés, and other items are just a few of the products available from this brand.

Check Amazon for Rare Beauty products now.

Cruelty-Free Makeup Companies FAQ

Which cosmetic companies do not test on animals?

Plenty of cosmetic companies refuse to test on animals. However, equally important to remember is that many of the most popular cosmetic companies still commit to these cruel practices. Some companies you might know include Rare Beauty, Herbivore Botanicals, e.l.f. Cosmetics, and Anastasia Beverly Hills.

Is Maybelline not cruelty-free?

Sadly, Maybelline is not cruelty-free. The company L’Oréal owns Maybelline, and both companies test their makeup products on animals in China before releasing them to the public. China requires by law that all imported makeup be tested on animals, meaning as long it continues to do business there, neither Maybelline nor L’Oreal can be seen as against animal testing.

What makeup brands test on animals?

Many people think that all big makeup brands have stopped using animals for testing, but there are some that still engage in these cruel practices. It can be tricky to figure out which companies don’t test on animals.

PETA released a report of the most well-known cosmetic companies that continue to test their products on animals: Benefit, Clinique, Estée Lauder, L’Oréal, Makeup Forever, Maybelline, OPI, and Victoria’s Secret.

Is Mac actually cruelty-free?

MAC is not cruelty-free. When required by law, such as in mainland China, MAC allows its cosmetics or ingredients to be tested on animals through their suppliers, or through a third party. Furthermore, MAC is owned by Estee Lauder – a parent company that also conducts animal testing.

Does L’Oréal test on animals?

PETA has been lobbying for years to persuade L’Oréal to stop testing on animals, and it has a long history of including the company on its list of companies that conduct animal testing. Because it will not adopt a company-wide policy against tests on animals for both raw materials and finished products, as well as cosmetics items sold in China that are required by law to be tested on animals by government agencies, L’Oréal has been included in PETA’s blacklist for many years.

In order to be labeled “cruelty-free” by PETA (and appear on our list of firms that do not test animals), a firm must promise that it will not, and will never conduct, pay for, or allow tests on animals for any of its components, formulations, or products anywhere in the world.

Not All Makeup Companies Are Cruelty-Free!

It’s important to be aware that not all makeup companies are cruelty-free, and to do your research before purchasing any products. Some of the most well-known brands still test on animals, so it’s important to know which companies you can trust.

Change is possible! No matter how long it takes you to make progress, cherish your decision and dollar, and invest in a more cruelty-free world by buying from these compassionate beauty companies and demanding that reputable brands like Neutrogena and others adhere to better standards.

With enough people supporting the cause, we can one day make it so that all cosmetics brands are cruelty-free. Every person and purchase counts!