In the world of beauty and cosmetics, the concept of animal testing has always been a contentious issue. Many consumers today are becoming more conscious of the products they use and the impact they have on the environment and animal welfare. For this reason, many beauty brands have started to adopt cruelty-free policies in response to the growing demand for ethical and sustainable products.

One such brand is Buxom, a cosmetics line known for its lip glosses, lipsticks, and other makeup products. The question on the minds of many consumers today is whether Buxom is truly a cruelty-free brand.

In this article, we will delve into the company’s animal testing policy, examine the parent company’s stance on animal testing, and explore alternatives to Buxom for those who are committed to using only cruelty-free products. By the end of this article, you will have a better understanding of Buxom’s animal testing policy and whether it aligns with your personal values and beliefs.

Buxom’s Animal Testing Policy

Buxom’s animal testing policy is grounded in a commitment to ethical and sustainable practices, as evidenced by their proactive efforts to develop new methods for evaluating product safety without relying on animal testing.

In line with their ethical considerations, Buxom does not test their products on animals and does not use any animal-derived ingredients in their formulations.

In addition to this, Buxom is a PETA-certified brand, meaning that they have been verified as being cruelty-free.

As consumer awareness of animal testing in the beauty industry continues to grow, Buxom’s commitment to cruelty-free practices is commendable and aligns with the values of many consumers who prioritize ethical and sustainable product choices.

Understanding Buxom’s Parent Company

The cosmetics industry is dominated by a few major conglomerates, and Buxom’s parent company is one of them. Shiseido Company, Limited, a Japanese multinational personal care company, acquired Buxom in 2010.

Shiseido has a long history dating back to 1872, and it has grown to become one of the largest cosmetic companies in the world. In addition to Buxom, Shiseido owns and operates several other popular beauty brands, including NARS, bareMinerals, Clé de Peau Beauté, and Laura Mercier.

Despite being owned by Shiseido, Buxom maintains its own unique brand identity, and its products are still sold under the Buxom name. However, it is important to keep in mind that Shiseido’s animal testing policy may differ from Buxom’s, so consumers should do their own research before making a purchase.

Alternatives to Buxom

In today’s market, there are numerous cosmetic brands that offer similar products to Buxom. For individuals seeking vegan options and ethical brands, some alternatives to Buxom include Kat Von D Beauty, Pacifica Beauty, and Tarte Cosmetics.

Kat Von D Beauty offers a wide range of vegan and cruelty-free products, including their popular Everlasting Liquid Lipsticks.

Pacifica Beauty is known for their natural and sustainable ingredients, and offer a variety of vegan and cruelty-free makeup products.

Tarte Cosmetics also offers vegan options and is committed to using ethically sourced ingredients.

With these alternatives, consumers can find products that align with their values and preferences while still achieving their desired look.


Buxom is a cosmetic brand that offers a wide range of beauty products, including lipsticks, eyeshadows, and blushes. The brand claims to be cruelty-free, meaning that they do not conduct any animal testing in the production of their products. Buxom’s animal testing policy is clearly stated on their website, where they state that they do not test on animals and do not use any suppliers who do so either.

Buxom is owned by the cosmetics giant Shiseido, which is a Japanese company that has been criticized for its animal testing policies. However, it is important to note that Buxom operates independently and has its own animal testing policy. It is also worth mentioning that Shiseido has recently announced its plans to stop animal testing by 2021, which is a positive step towards more ethical practices in the beauty industry.

For those who are looking for cruelty-free alternatives to Buxom, there are many options available in the market. Some popular brands that offer similar products include Tarte, ColourPop, and Too Faced. It is important for consumers to research and educate themselves on the animal testing policies of the brands they support in order to make informed choices.

In conclusion, Buxom is a cruelty-free brand that does not test on animals, despite being owned by a company that has been criticized for its animal testing policies in the past. Consumers looking for alternatives to Buxom have many options available and should research the animal testing policies of the brands they support. It is encouraging to see that more and more companies are aiming to become cruelty-free, and it is important for consumers to support these ethical practices in the beauty industry.