Drunk Elephant is a brand that has taken the skincare world by storm. With its unique philosophy of using only ingredients that are beneficial for the skin and eliminating any that are harmful or irritating, it has garnered a cult following of loyal fans. One of the key aspects that sets Drunk Elephant apart is its commitment to being cruelty-free. This means that none of their products are tested on animals, and they do not use any animal-derived ingredients in their formulations.

In this article, we will delve deeper into the story behind Drunk Elephant, explore the ‘Suspicious 6’ ingredients to avoid in skincare, and highlight the benefits of using cruelty-free skincare.

The founder of Drunk Elephant, Tiffany Masterson, created the brand out of frustration with the overwhelming amount of conflicting information and misleading marketing in the skincare industry. She wanted to simplify things and create products that were effective, safe, and easy to use. This led her to develop the Drunk Elephant philosophy, which is based on using only ingredients that are biocompatible with the skin and avoiding any that are known to cause irritation or damage.

The brand has become known for its clean, minimalist packaging and commitment to transparency in ingredient sourcing and formulation. Drunk Elephant’s popularity has soared in recent years, with many people swearing by its products for clear, glowing skin.

The Story Behind Drunk Elephant

The origins and development of Drunk Elephant, a skincare brand committed to cruelty-free and non-toxic products, can be traced back to the founder Tiffany Masterson’s personal struggle with skin issues and her subsequent research and experimentation with ingredients.

Masterson’s mission was to create a line of skincare products that were effective and safe for all skin types, without the use of harmful chemicals or animal testing.

In 2012, the first Drunk Elephant product was launched, marking the beginning of a brand that would disrupt the skincare industry with its innovative formulations and commitment to ethical practices.

Today, Drunk Elephant continues to be a leader in the clean beauty movement, advocating for transparency and sustainability in the beauty industry, and empowering consumers to make informed choices about the products they use on their skin.

The ‘Suspicious 6’ Ingredients to Avoid in Skincare

Avoiding certain ingredients in skincare can be important for maintaining healthy and glowing skin, and there are six ingredients that have been deemed ‘suspicious’ by some experts in the industry.

The so-called ‘Suspicious 6’ include essential oils, drying alcohols, silicones, chemical sunscreens, fragrances, and SLS.

Common misconceptions about these ingredients are that they are harmless and even beneficial to the skin, but in reality, they can cause irritation, inflammation, and long-term damage.

Fortunately, there are alternatives for each of these ingredients that are safer and more effective, such as natural oils, fatty alcohols, mineral sunscreens, and unscented products.

By avoiding the ‘Suspicious 6’ and choosing more skin-friendly alternatives, you can achieve healthier and happier skin.

The Benefits of Using Cruelty-Free Skincare

Using cruelty-free skincare products has become more popular in recent years due to the increased awareness of the importance of supporting ethical brands.

Not only does this approach align with personal values, but it also helps to avoid harmful ingredients commonly found in traditional skincare products.

Contrary to popular belief, cruelty-free skincare can achieve effective results without compromising on quality or performance.

Supporting Ethical Brands

Opting for ethical brands aligns one’s consumer choices with their values, promoting a more sustainable and compassionate industry. Consumer responsibility lies in making mindful choices that support small businesses and promote ethical practices.

By choosing cruelty-free skincare brands like Drunk Elephant, consumers can make a positive impact on the beauty industry and the lives of animals. Supporting ethical brands not only benefits the environment, but it also promotes fair labor practices and supports local communities.

It is important to recognize the power of consumer choice and use it to shape a more ethical and sustainable future. By supporting brands that align with our values, we can create a sense of belonging to a community that prioritizes compassion and sustainability.

Avoiding Harmful Ingredients

One crucial aspect of promoting safe and healthy skincare practices involves being mindful of the ingredients present in the products we use.

While some skincare products may promise quick results, they often contain harmful chemicals and ingredients that can lead to long-term damage.

As a result, many consumers are turning towards natural alternatives and vegan options when it comes to their skincare regimen.

This shift towards cruelty-free and plant-based products is not only beneficial for the environment, but it also ensures that our skin is not exposed to harmful toxins.

By avoiding products that contain synthetic fragrances, parabens, and sulfates, we can promote a healthier and more sustainable approach to skincare.

Ultimately, supporting brands that prioritize natural and ethical ingredients is not only good for our skin, but it also aligns with our values and desire for a sense of belonging within a community that prioritizes sustainability and animal welfare.

Achieving Effective Results

To achieve optimal results, it is important to choose skincare products that are formulated with high-quality ingredients and backed by scientific research.

When it comes to selecting skincare products, there is often a debate between natural versus chemical ingredients. While natural ingredients may seem like the safer and healthier choice, it is important to note that not all natural ingredients are safe and effective. On the other hand, chemical ingredients may have negative connotations, but many of them have been extensively tested and proven to be safe and effective for use in skincare products.

Additionally, DIY skincare products may seem like a cost-effective and natural alternative, but it is important to consider the potential risks and lack of scientific research behind these products.

Choosing store-bought skincare products that are formulated with high-quality ingredients and backed by scientific research is the best way to achieve effective results while also ensuring safety and avoiding potential harm.


Drunk Elephant is a skincare brand that has become increasingly popular in recent years. Founded by Tiffany Masterson in 2012, the brand prides itself on using clean, non-toxic ingredients that are kind to both the skin and the environment.

Drunk Elephant also takes a strong stance against animal cruelty, and all of its products are certified cruelty-free. However, it’s not just the brand’s ethical values that have earned it a loyal following. Drunk Elephant’s products are also highly effective, with many users reporting significant improvements in their skin’s appearance and texture.

By avoiding the ‘Suspicious 6’ ingredients commonly found in skincare products, Drunk Elephant offers a safer and more gentle option for those looking to take care of their skin. Overall, Drunk Elephant is a brand that has managed to strike the perfect balance between ethics and efficacy.

By using cruelty-free, non-toxic ingredients, the brand is able to offer a range of high-quality skincare products that are both safe and effective. With its commitment to transparency and sustainability, Drunk Elephant is a brand that is sure to continue making waves in the skincare industry for years to come.