As consumers become more conscious of the impact their choices have on the environment and animal welfare, the demand for cruelty-free products has increased significantly.

The beauty industry, in particular, has faced scrutiny for its use of animal testing in the development of cosmetics and hair care products.

Pureology, a popular hair care brand, is no exception to this scrutiny.

The question remains: does Pureology test on animals?

To answer this question, it is important to delve into Pureology’s history and ownership, as well as their animal testing policy.

By understanding the brand’s values and practices, consumers can make informed decisions about the products they choose to use and support.

Additionally, by exploring alternative cruelty-free hair care brands, consumers can find products that align with their values and contribute to a more ethical and sustainable beauty industry.

Pureology’s History and Ownership

The history and ownership of Pureology can be traced back to its founding in 2001 by Jim Markham, a hairstylist and salon owner who sought to create a line of hair care products that catered to color-treated hair without compromising on quality or sustainability.

In 2007, Pureology was acquired by LOréal, which has a history of animal testing. However, according to Pureologys brand philosophy, they do not test their products on animals and are committed to being cruelty-free.

Ownership changes aside, Pureologys commitment to using vegan ingredients and sustainable packaging aligns with their mission to provide high-quality hair care products that are both effective and environmentally conscious.

Overall, Pureologys history and ownership may raise questions about animal testing, but their brand philosophy and practices demonstrate their commitment to being a cruelty-free and sustainable brand.

Pureology’s Animal Testing Policy

Regarding the use of animal testing in the beauty industry, the ethical considerations upheld by many companies are of utmost importance.

Pureology, a leader in the hair care industry, has taken a strong stance against animal testing.

The company has a strict policy against testing on animals and ensures that all of their products are cruelty-free.

Pureology’s commitment to ethical practices is a testament to the growing consumer demand for cruelty-free products.

As more and more consumers become aware of the impact of their purchasing decisions on animal welfare, companies like Pureology are leading the way in providing products that align with their values.

It is heartening to see that companies are taking a stand against animal testing and prioritizing ethical considerations in their business practices.

Pureology’s commitment to cruelty-free products is a step in the right direction and serves as an example for other companies to follow.

Alternative Cruelty-Free Hair Care Brands

One option for those seeking ethical hair care products is to explore alternative brands that prioritize cruelty-free practices. These brands use vegan ingredients and sustainable packaging, making them a better choice for consumers who care about animal welfare and the environment.

While some may worry that cruelty-free options come with a higher price tag, a price comparison with non-cruelty-free brands shows that the difference is often negligible. By supporting these brands, consumers can make a meaningful impact on the beauty industry and send a message to companies that animal testing is not acceptable.

Notable cruelty-free hair care brands include Lush, Aveda, and Shea Moisture, among many others. By choosing these alternatives, consumers can align their values with their purchasing habits and make a difference in the world.


Pureology is a hair care brand that has been in existence for many years. The brand is owned by L’Oreal, a French company that has been in the beauty industry for over a century. Pureology is known for its high-quality products that cater to different hair types and needs. However, the brand’s animal testing policy has been a subject of concern for many animal lovers and advocates.

Pureology has been accused of testing its products on animals in the past. The company’s website claims that it does not test its products on animals, but it is not clear whether the same applies to the ingredients used in the products. Moreover, L’Oreal, Pureology’s parent company, has been known to conduct animal testing on its other brands. This raises questions about Pureology’s animal testing policy and whether it is truly cruelty-free.

As consumers, we have the power to make a difference by choosing to support brands that are truly cruelty-free. There are many alternative hair care brands that do not test their products or ingredients on animals. These brands use natural and safe ingredients that are not harmful to animals or the environment. By choosing to support these brands, we can send a message to companies like Pureology that animal testing is not acceptable.

In conclusion, Pureology’s animal testing policy is a concern for many consumers who value ethical and cruelty-free products. Although the brand claims to not test its products on animals, it is not clear whether the same applies to the ingredients used. As consumers, we can make a difference by supporting alternative hair care brands that are truly cruelty-free. It is time for companies like Pureology to prioritize the well-being of animals and the environment over profits.