Cruelty-free makeup has gained a significant amount of popularity in recent years, with more and more consumers becoming conscious of the impact of their beauty purchases on animal welfare. Matte eyeshadows are a staple in any makeup collection, providing a versatile and sophisticated look for any occasion. However, finding cruelty-free matte eyeshadows can be challenging, as many popular brands still test their products on animals.

Fortunately, there are several cruelty-free matte eyeshadow options available in the market today. These options not only provide a guilt-free purchase but also offer a high-quality product that is both long-lasting and pigmented.

In this article, we will take a closer look at some of the top cruelty-free matte eyeshadow options available, including Tarte Cosmetics, Kat Von D Beauty, and Pacifica Beauty. By exploring these options, we hope to empower our readers to make informed and ethical choices when it comes to their makeup purchases.

Tarte Cosmetics

Tarte Cosmetics offers a diverse product range of cruelty-free matte eyeshadows that are perfect for those who prioritize ethical and sustainable beauty products.

Their range includes a variety of shades and finishes, from warm neutrals to bold brights, and their high-quality formula ensures long-lasting wear.

Tarte’s matte eyeshadows have received positive customer reviews, with many praising their blendability and pigmentation.

With Tarte’s commitment to cruelty-free and eco-friendly practices, consumers can feel good about using their products while achieving their desired makeup look.

Kat Von D Beauty

Kat Von D Beauty is a popular makeup brand that is known for its bold and highly pigmented matte eyeshadows. These eyeshadows are vegan and cruelty-free, making them a great option for those who are conscious about the products they use.

The buildable and blendable formulas of the eyeshadows allow for easy application and customization to achieve a desired look. Overall, Kat Von D Beauty’s matte eyeshadows are a great addition to any makeup collection for those seeking intense color payoff and ethical beauty options.

Bold and Pigmented Matte Eyeshadows

Highly pigmented matte eyeshadows in bold shades are sought after by consumers looking for cruelty-free options. These eyeshadows provide long lasting wear and vibrant color choices that make them a go-to option for those seeking to make a statement with their eye makeup.

Bold shades such as deep purples, bright blues, and fiery oranges are popular choices for creating a dramatic look. Additionally, these eyeshadows are often made with high-quality ingredients that not only provide a smooth application but also nourish the delicate skin around the eyes.

With the rise of cruelty-free beauty options, consumers can now enjoy the benefits of bold and pigmented matte eyeshadows without compromising their ethics.

Vegan and Cruelty-Free

The demand for vegan beauty products has increased in recent years, prompting more companies to offer cruelty-free formulations in their product lines.

Top brands such as Kat Von D, Too Faced, and Urban Decay have all released vegan and cruelty-free matte eyeshadow options, providing consumers with more choices when it comes to ethical makeup.

Additionally, there are also DIY options for those who want to create their own cruelty-free matte eyeshadows using natural ingredients like arrowroot powder, cocoa powder, and activated charcoal.

With the rise of the vegan and cruelty-free movement, it has become easier for consumers to make conscious choices when it comes to their beauty products, without compromising on quality or performance.

Buildable and Blendable Formulas

One important aspect to consider when choosing a quality eyeshadow is the buildable and blendable formula, which allows for versatility in creating different looks.

A buildable formula means that the user can layer the eyeshadow to achieve the desired intensity, while a blendable formula ensures that the eyeshadow can be easily blended with other colors to create a seamless transition.

When applying eyeshadow, it is essential to use a primer to enhance the color and longevity of the product. It is also important to use the right brushes, such as a flat shader brush for packing on color and a fluffy blending brush for blending the edges.

To create a cohesive look, it is best to choose eyeshadow colors that complement each other, such as warm tones with warm tones and cool tones with cool tones. Neutral shades like browns, taupes, and grays are versatile and can be used for both daytime and nighttime looks.

By considering these tips for application and best color combinations, one can achieve a cruelty-free and matte eyeshadow look that is both stunning and ethical.

Pacifica Beauty

Pacifica Beauty offers a range of cruelty-free and vegan matte eyeshadow options that cater to different skin tones and preferences. With a focus on natural ingredients, Pacifica’s matte eyeshadows are highly pigmented and offer buildable color options that suit any occasion. The quality of the product is evident in its long-lasting wear and easy-to-blend formula.

Additionally, Pacifica’s eyeshadows come in a variety of shades, from warm neutrals to bold jewel tones, making it easy for consumers to find the perfect shade for their skin tone and personal style. Whether creating a subtle daytime look or a dramatic evening look, Pacifica’s cruelty-free matte eyeshadow options provide the perfect solution for conscious consumers looking for high-quality, ethical makeup.


The demand for cruelty-free cosmetics has increased in recent years, and the beauty industry has responded with a variety of options. Matte eyeshadows are a staple in many makeup routines, and there are several cruelty-free options available. Tarte Cosmetics, Kat Von D Beauty, and Pacifica Beauty are among the most notable brands.

Tarte Cosmetics offers a range of matte eyeshadows that are cruelty-free and vegan. Their Amazonian Clay Matte Eyeshadow Palette features 12 shades that are highly pigmented and blendable.

Similarly, Kat Von D Beauty’s Shade + Light Eye Contour Palette includes 12 matte eyeshadows that are cruelty-free and vegan. These shadows are designed to create a variety of eye looks, from natural to dramatic.

Pacifica Beauty is another brand that offers cruelty-free matte eyeshadows. Their Pink Nudes Mineral Eyeshadow Palette contains 10 shades that are formulated with coconut water and mineral pigments. These shadows are blendable and long-lasting, making them a great option for everyday wear.

In conclusion, there are several cruelty-free options for those who love matte eyeshadows. Tarte Cosmetics, Kat Von D Beauty, and Pacifica Beauty offer high-quality products that are both ethical and effective. By choosing these brands, consumers can support companies that prioritize animal welfare while still achieving their desired makeup looks.