Which makeup brands are not cruelty-free, anyway?

If you’re looking to avoid products that are tested on animals, it’s important to know which makeup brands are not cruelty-free. Unfortunately, there are many brands that still test on animals, even though there are many alternative methods available.

If you’re passionate about animal rights, it’s important to avoid these companies and support cruelty-free brands instead. Here is a list of some of the most popular makeup brands that aren’t cruelty-free.

Brands That Are Not Cruelty-Free


L’Oreal states in its policy that it does not conduct animal testing on any of its products or ingredients. However, they do sell their products in China, where animal testing is required by law. If the authorities demand it, L’Oreal will allow their products to be tested on animals.

The company L’Oreal owns lots of other brands that are sold in China and also test on animals. However, some brands (like Urban Decay and NYX) do not test on animals even though they are owned by L’Oreal.

Estée Lauder

Estée Lauder says they will not test on animals, but they do it when it is required by law. They sell their products in China, where animal testing is required. So they are not a cruelty-free company.

Like L’Oreal, Estée Lauder also owns other brands that have the same policy.


MAC is a very popular makeup brand. People used to think it was cruelty-free, but it is not anymore. MAC is owned by Estée Lauder, which does test on animals unless it is required by law. Because MAC sells in China, where animal testing is required, MAC cannot be called cruelty-free.


NARS has been a popular cruelty-free cosmetics brand. Unfortunately, they modified their position and must now test on animals where required by law. This indicates that they are no longer certified as such.


Lancôme is owned by L’oreal and so it has the same policy to test on animals. Lancôme is sold in stores in mainland China, so it can’t be called a cruelty-free brand.

Love this post? Make sure to check out our other article on cruelty-free drugstore brands before you leave!


Benefit isn’t a cruelty-free brand. If required by law, they will test on animals. They also have Sephora shops in China where animal testing is required.


Revlon is a privately held firm that conducts animal testing where required by law. Since they are available in China, they must undergo animal testing and are therefore not cruelty-free.


Maybelline is a big-name drugstore brand that, like its parent company L’Oreal, has the same stance on animal testing. They distribute their goods in China, where animal testing is required by law for imported cosmetics. Maybelline isn’t a cruelty-free business because of this.

Max Factor

Another drugstore brand, Max Factor, is primarily sold in Europe. They are also available in China, where animal testing is required by law, and they are therefore not a cruelty-free company. Coty’s parent company tests on animals when compelled by legislation.


Clinique is not a cruelty-free company. Estée Lauder, the company that owns Clinique, has stated that it will never conduct animal testing except when required by law. Because animal testing is mandated in mainland China, Clinique products are available there.

Make Up For Ever

Make Up For Ever is a well-known French brand owned by Louis Vuitton / Moët Hennessy that is available at Sephora and used by many theatre and makeup professionals. They conduct animal testing on their products. Makeup For Ever isn’t considered a cruelty-free brand because they sell in China,

Bobbi Brown

Bobbi Brown claims that they conduct animal testing wherever required by law. Since they have operations in China, Bobbi Brown is not a cruelty-free company since it must comply with Chinese animal testing laws. Estée Lauder, the owner of the brand, has a similar stance on testing when necessary by law, therefore it is also not cruelty-free.

Which Makeup Brands Are Not Cruelty-Free FAQ

Is Chanel makeup cruelty-free?

Chanel is not cruelty-free. They sell their products in mainland China where animal testing is required by law.

Is Dior makeup cruelty-free?

Dior is not a cruelty-free brand. When required by law, Dior pays and allows its goods to be tested on animals.

Is No7 cruelty-free?

No7 is cruelty-free! None of No7 Beauty’s ingredients, formulations, or finished products are tested on animals, anywhere in the world.

Closing on Which Makeup Brands Are Not Cruelty-Free

It’s important to be aware of which brands are cruelty-free and which ones are not so that you can make informed decisions about the products you buy.

We hope this article has helped clarify some of the makeup brands that test on animals and those that don’t. If you’re looking for a list of cruelty-free brands, we suggest checking out PETA’s website or Leaping Bunny’s database!