What makeup brands are vegan and cruelty-free? This is the question on everyone’s mind!

If you’re looking for vegan and cruelty-free makeup brands, you’re in luck. There are plenty of great brands to choose from that don’t test on animals.

In this post, we’ll take a look at some of the best vegan and cruelty-free makeup brands out there. So whether you’re looking for new products to try or just want to know which brands are cruelty-free, read on!

Are you using Neutrogena products? Make sure to read our post about why Neutrogena isn’t cruelty-free before you go!

Best Vegan Makeup Brands

In no particular order, here are some of the top vegan and cruelty-free makeup brands:

Juice Beauty

Juice Beauty, a cruelty-free company that does not test on animals and does not use animal byproducts in its cosmetics formulations, has received the PETA Courage in Commerce award for staying out of China’s stores.

Juice Beauty has agreed to not conduct or be a part of any animal testing on its products or components. They believe in the humane treatment of animals, as animal cruelty not only is unethical but also bad for the environment and human health.


Mented is committed to ensuring that its products do not contain any animal by-products. They collaborate with manufacturers to make sure that their items are vegan and cruelty-free.

Mented is a vegan cosmetics company that believes in delivering on consumers’ expectations of high-quality ingredients. It’s also black-owned, and it consistently leads the way for makeup that works for everyone.

Cover FX

FX is a high-quality brand that prioritizes natural ingredients and makeup that is also good for your skin. The company does not use any animal-derived components or animal testing in its formulations. The company only works with a certain number of carefully chosen labs and manufacturers which adhere to the brand’s strictly vegan product development standards.

Cover FX makes sure that its partners provide all the documentation to support their vegan claims when launching new products. The brand will also be part of Ulta’s Conscious Beauty Initiative.


You’ve probably used one of e.l.f.’s products before from your local drugstore; it’s also among the most affordable brands on the market and is touted by beauty editors and bloggers alike.

The slogan of the brand is “guilt-free beauty,” and it follows the EU’s restrictions by avoiding the prohibited ingredients while still using those that are in line with Ulta’s “Clean” status.


Vesca is a new beauty brand that wants to make sure that everyone feels included in the world of beauty. Not only does it have a wide range of shades, but it also offers highlighters and bronzers for all skin tones. This ensures that everyone can feel beautiful, regardless of their skin color.

Vesca is also a vegan company, which creates high-quality formulations without using animal components or byproducts.

KVD Vegan Beauty

KVD uses 100% vegan ingredients. There are no animal byproducts in the products, and the company does not test on animals. The whole range of products has been reformulated and relaunched in 2018 to better match KVD’s mission of offering high-pigment, long-lasting performance to its customers.

It does not use carmine and uses plant-based oils and waxes instead of beeswax. The brand thinks that the future of beauty is vegan, not just clean.

Aether Beauty

A former Sephora product developer is the creator of Aether beauty. Animal-derived ingredients such as carmine and lanolin are not present in Aether Beauty products. The ingredients are either plant-derived or synthetic but sustainable.

The brand also attempts to use organic, fair trade suppliers for ingredients, as well as 100 percent recyclable packaging.

Love this post? Check out our other article on the Neutrogena sunscreen recall before you leave!

What Makeup Brands Are Vegan and Cruelty-Free FAQ

Are vegan cosmetics cruelty-free?

If a brand does not have any animal-derived ingredients, it is considered vegan. If a brand doesn’t conduct animal testing, it is considered cruelty-free.

Is Fenty beauty vegan?

Fenty Beauty is not defined as a vegan line since it includes animal-derived ingredients such as beeswax and carmine in a few of its products.

Is Nars vegan?

Is Nars vegan? No, because Nars’ goods include ingredients like lanolin that are derived from animals. Nars also conducts animal testing when required by law.

Closing on What Makeup Brands Are Vegan and Cruelty-Free

So, if you’re looking for some new makeup products to try, or are just interested in cruelty-free and vegan brands, be sure to check out the brands mentioned above. You’ll find everything from foundations to mascaras to lipsticks, all of which are completely animal-friendly.

And who knows? Maybe you’ll even find a new favorite brand (or two)! Have you tried any of these vegan and cruelty-free makeup brands?