What makeup brands are cruelty-free, anyway? It’s now more important than ever to understand what goes on behind the scenes!

Most people don’t think about what goes into their cosmetics until they start reading the labels. Unfortunately, not all makeup brands are cruelty-free, meaning they test their products on animals.

If you’re looking to switch from Neutrogena or another brand that tests on animals to a cruelty-free brand, or just want to know which ones exist, read on for a list of some of the best options out there. always, if you’re unsure about a specific brand, check with the company before purchasing anything to be sure.

Keep reading to learn more about what makeup brands are cruelty-free.

Best Cruelty-Free Makeup Brands

E.L.F. Cosmetics

E.L.F. takes pride in being a 100% cruelty-free and vegan brand of cosmetics. It is a high-quality, prestige-inspired cosmetic brand that is also affordable. The brand is now entirely vegan, with all of its beauty and skincare products, after updating its formulas to use synthetic alternatives in place of beeswax and lanolin. You can find wonderful makeup from this brand at the most popular retailers, including Target and Walgreens, online and internationally.

Fenty Beauty

Rihanna’s groundbreaking cosmetics line is without a doubt well-known, having established the bar for inclusion in the cosmetics industry. You’re undoubtedly familiar with its 50 foundation shades. Fenty Beauty is also cruelty-free.

Hourglass Cosmetics

The luxury makeup brand is a newcomer to this list. It has changed how it makes products. Now the products are cruelty-free and vegan. The brand is known for its complexion products, which provide the sought-after “lit-from-within” look. It’s a favorite of supermodels because of it.


This natural skincare brand was started in Seattle in 2011. It’s a genuinely natural, cruelty-free skincare that delivers visible and tangible effects. It’s made with all-natural and many organic ingredients, essential oils, GMO-free soy wax, recyclable, and biodegradable packaging. There are no synthetic ingredients, petroleum, fillers, or chemicals in the products.


CoverGirl is a well-known cosmetics brand. You may not be aware that they became cruelty-free in 2018. Leaping Bunny certified them as the first big makeup brand to receive a gold-standard cruelty-free accreditation. They double-checked that their criteria were adequate and verified that their suppliers’ criteria were stringent. They also agreed to have third-party audits of their suppliers to ensure that animal testing doesn’t happen.

Tower 28

Tower 28 is a newbie, but it’s gaining traction among Sephora shoppers. Everything is hypoallergenic and in accordance with the National Eczema Association’s standards for ingredients. It’s also just a really enjoyable line to use. The packaging is stylish and pleasant, as are the items themselves.

KVD Vegan Beauty

The founder, who is a tattoo artist, has added his own twist to the brand’s edgy designs and bright hues, paying tribute to his professional past while also appealing to makeup enthusiasts from all walks of life. The company has been cruelty-free and 100% vegan.

Love this post? Check out our other article on cruelty-free cosmetics before you leave!

What Makeup Brands Are Cruelty-Free FAQ

Is Maybelline cruelty-free?

No, Maybelline is not cruelty-free. This is due to the fact that the firm must subject their items to animal testing in Mainland China. They can’t be considered cruelty-free since they deal with animals and continue testing their products on them in Mainland China.

Does Avon test on animals?

Avon Products, Inc. has phased out animal testing worldwide. They are making sure that none of their suppliers practice it as well. We will add them to our cruelty-free list after the procedure is completed.

Is Clinique cruelty-free?

The Clinique brand is not a cruelty-free company. Because animal testing is required by law in mainland China, the brand tests on animals there.

Is Burt’s Bees cruelty-free?

Burt’s Bees is a cruelty-free cosmetics company that does not conduct animal testing. All of their components, concoctions, and goods are 100 percent cruelty-free. They also received Leaping Bunny certification.

Is Sephora brand cruelty-free?

Sephora shops may be found in many malls across the United States. The majority of the items stocked are not animal tested. According to PETA, around two-thirds of Sephora’s brands are cruelty-free.

Closing on What Makeup Brands Are Cruelty-Free

It’s heartening to see so many brands that are cruelty-free, and it’s only getting easier to find them. With more people becoming aware of the need for animal testing alternatives, we can only hope that even more brands will make the switch.

In the meantime, you can shop with confidence at any of these makeup companies that don’t test on animals!